Cell gaming firm Scopely raises $55M

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Scopely is announcing that it has lifted a $55 million Sequence B round of funding.

The Los Angeles-primarily based firm has built tools for marketing and monetizing mobile games — some of people games are designed in-home, other individuals are created by outdoors studios.

“The vision is creating the most high quality encounters on people’s phone throughout a community of developers,” co-founder and CEO Walter Driver explained. “Each [developer] has a deep target and enthusiasm and is utilizing the Scopely system and manufacturer to scale people audiences and people enterprises.”

The firm introduced two hit games last 12 months — The Going for walks Lifeless: Highway to Survival and Yahtzee with Buddies, which have been both of those ranked between the leading grossing games on the Apple Application Store and Google Engage in. Scopely claims Highway to Survival has been mounted by far more than twenty million gamers.

Driver extra that the game’s revenues have grown “every month considering that launch” — one thing that really should reassure traders apprehensive that gaming continues to be a hits-driven company.

“‘Hits-driven business’ implies a sure unpredictability, a sort of black magic,” Driver explained. “What we have established is that surely, you require to provide products that people really like, and in any buyer company that requires a good deal of iteration. But owning people products, we can sustainably expand them around time.”

Which indicates that in addition to launching new games, Scopely will carry on to devote in its current hits.

It’s also worthy of noting that both of those of people two games have been primarily based on current intellectual property, in partnership with Hasbro (for Yahtzee) and Going for walks Lifeless creator Robert Kirkman (for Highway to Survival). Driver explained Scopely will pursue similar partnerships in the foreseeable future, as “major manufacturer and IP holders” develop into increasingly aware that “smartphones are the major media system in the history of the entire world.”

“One of the factors Scopely does genuinely effectively is be ready to sit down with people IP and manufacturer holders and converse about what that encounter really should be to carry it to life, to evolve it to touch most significant sum of followers with the deepest encounter,” he explained.

Scopely has now lifted a full of $98.five million in funding. The Sequence B was led by Greycroft Advancement Fund (Greycroft also invested in the company’s seed and Sequence A rounds), with participation from Elephant Partners (the new fund from previous Highland Cash partners Jeremiah Daly and Andy Hunt), Evolution Media Cash (the joint undertaking involving the Resourceful Artists Agency and TPG Advancement), Highland Cash, Sands Cash Ventures and Choose-Two Interactive.

Greycroft’s Mark Terbeek and Scopely President and COO Javier Ferreira are becoming a member of the company’s board of directors.

Highlighted Graphic: Scopely

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Cell gaming firm Scopely raises $55M
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