Glu Mobile launches Britney Spears: American Desire

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Glu Mobile, the maker of games like “Kim Kardashian: Hollywood”, “Deer Hunter”, and “Diner Dash”, is nowadays unveiling a further movie star-branded activity. This time, we’re taking a caricatured look into the lifestyle and instances of pop queen Britney Spears with “Britney Spears: American Desire.”

As with these varieties of games, the specific aim is unclear. But Glu Mobile describes it as a way to permit “players to morph into pop stars fighting for fame and fortune in the tunes industry.”

In short, it’s a great deal like the Glu Mobile games that includes Kim Kardashian and Katy Perry. Customers compete as pop stars and structure include art, ‘record hit singles’ (which contains no recording or mixing of any form), and perform on stage from compact venues to worldwide phases.

Of program, there are a great deal of options for in-application purchases, with prices ranging from $.99 to $99.

If you recall correctly, Glu has observed the two achievement and failure with these kinds of games.

For case in point, Kim Kardashian: Hollywood has observed forty two million downloads and generated $157.8 million in non-GAAP profits as of March 2016. While Kim Kardashian: Hollywood attained range two on the iOS application charts on its second working day of availability, Katy Perry Pop only managed to hit range 101 at its peak.

“The finest problem in acquiring these titles is matching the correct movie star with the correct activity engine,” said Chairman and CEO Niccolo de Masi. “Simultaneously, maximizing the partnership with almost everything else going on in that celebrity’s planet.”

With any luck , for Glu, the firm matched Britney Spears with the correct activity engine. However the firm noticed shares pop with the announcement of a forthcoming Taylor Swift title in February, Glu has demonstrated indicators of fiscal weakness.

The Street credits this to deteriorating net income, disappointing return on equity, and weak functioning income circulation.

Both “Britney Spears: American Dream” and the forthcoming Taylor Swift activity should really give the activity maker a bump, but as Kim Kardashian and Katy Perry have taught us, practically nothing is a guaranteed factor.

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Glu Mobile launches Britney Spears: American Desire
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