Glu Mobile To Spend Up To $7.5 Million In QuizUp, With Possibility To Receive

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QuizUp, the Icelandic organization that set trivia in an app, has introduced that it is receiving up to $7.5 million in funding from Glu Mobile, with an selection to call to get.

This will come in the wake of a partnership solid amongst NBC and QuizUp, introduced in Oct, with the network wanting to switch QuizUp material into a appropriate Tv set show performed equally in studio and at residence through the app.

The further work phone calls for some further dollars, and Glu Mobile’s CEO and Chairman Niccolo de Masi stated that the selection to get would make feeling specified QuizUp’s present monetization tactic.

“Glu is wanting to consolidate as soon as our partnership proves out the monetization capability of the QuizUp viewers and app,” reported de Masi. “At the second the organization has but to start off monetizing drastically and as such would not be accretive to get outright.”

Though QuizUp has additional than 31 million registered customers, who have performed additional than 5 billion games on the system, the organization has but to get off on the income entrance. Currently, QuizUp would make dollars through branded partnerships with motion pictures, books, and Tv set demonstrates.

For example, QuizUp’s big split arrived in the form of a offer with the Twilight film saga to acquire trivia material around the motion picture collection.

Glu and QuizUp will be operating on the NBC programming together, with the hope that it will drastically increase QuizUp app downloads, according to the launch.

In Might of previous year, QuizUp changed its system drastically from remaining a legitimate match to additional of a social network, total with individuals research, person profiles, threaded reviews, message boards, and it is own personal chat process. Of program, the QuizUp trivia match was laid in excess of the social network as a way for individuals to make new friends, hook up with present friends, and so on.

Though the valuation of QuizUp is even now unfamiliar, the organization has received a whole of $27 million, excluding this new spherical from Glu. The previous spherical shut in December of 2013.

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Glu Mobile To Spend Up To $7.5 Million In QuizUp, With Possibility To Receive