Indian Startup CREO Raises $3M To Build Its Individual Android-based OS And Smartphones

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CREO is a new startup in India with large ambitions. It not only desires to create a new Android-based operating program, but also develop its individual smartphones. The Bengaluru-based business announced nowadays that it has elevated $3 million from Sequoia India, Beenext Ventures, and India Quotient.

Sequoia India and India Quotient also backed Mango Guy, the CREO founding team’s past startup, which elevated $one.75 million previous year. Its flagship products is a HDMI dongle termed Teewe that set itself aside from competition like Google Chromecast with capabilities personalized for the Indian market place. For case in point, Teewee was engineered to immediately detect and manage media now downloaded on users’ Pc, tablets, and smartphones, considering the fact that World wide web connections in India are normally far too unstable to guidance streaming content. Teewe two, the dongle’s 2nd model, has sold fifty,000 units considering the fact that launching in Might 2015.

Like Teewe, CREO’s operating program and smartphones, which launches later this year, will be created with the Indian market place in brain. Co-founder and main executive officer Sai Srinivas claims CREO’s operating program will be more than just another Android pores and skin for the reason that it will “deliver capabilities unheard of on any system.” He stated it is too early to give specific particulars, but the OS will be current each month with capabilities and advancements based on customer requests.

Producing its individual components implies CREO will have to contend with Xiaomi, Micromax, OnePlus, Samsung, and other manufacturers that are aggressively wooing people in India, which is IDC expects to be the world’s 2nd-biggest smartphone market place (just after the U.S.) by 2017. These companies all make affordable smartphones (some priced less than $a hundred)  and some have even opened their individual factories in India. Promoting its own smartphones is a costly and probably risky move, but it also will allow CREO to construct its individual ecosystem and make sure that its consumers can obtain the newest updates for its operating program.

Highlighted Graphic: Robert Adrian Hillman/Shutterstock

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Indian Startup CREO Raises $3M To Build Its Individual Android-based OS And Smartphones