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Not to be outdone on the Galaxy S7 and S7 Edge leaks that were all in excess of the Internets yesterday, Samsung has published an official launch website for its forthcoming pair of flagships — which features a new promo movie for the S7 Edge with some hefty hints about options, along with some basic themes Samsung is pushing for the S7 line. The company’s past teaser video for the S7 focused on its Gear VR platform.
So what additional facts can we glean? In the new video (embedded at the close of this publish) — titled “Get Prepared for the #NextGalaxy” — a handset that might well be the S7 Edge is proven getting greatly rained on, so check out the box for h2o resistance/h2o-proofing…
Even with the 2014 Galaxy S5 sporting water resistance, very last year’s S6 flagships were not formally h2o resistant Samsung reserved that element for yet another handset, the Galaxy S6 Energetic. Boo-hiss! But it appears to be like like the company has had a adjust of heart and will be bringing h2o-resistance back to its flagship line. Or at the very least to the S7 Edge. Let us hope so.
The promo movie also reveals an unnamed device strapped to the arm of a runner — Indonesian archer, Dellie Threesyadinda — and remaining utilized in conjunction with Samsung’s Gear S2 smartwatch to monitor heart amount, so fitness unsurprisingly remains a main target. Albeit which is been genuine of Samsung’s flagships since at the very least the S5, which came with a built in heart-amount keep an eye on.
An additional element briefly flagged by Samsung in the video is wi-fi charging — albeit the company built that into its S6 flagships very last 12 months, and has presented assist for wi-fi charging via optional accessories for several generations of its flagship line, so practically nothing new to see here.
It’s much more like Samsung hoping to finally get people thrilled about a element that has failed to excite folks for decades now…
Frankly talking, latest gen wi-fi charging is a roundly uninspiring technological innovation. Charging technological innovation that however involves you to place a product on to a charging pad is truly no step up from acquiring to plug in a product to demand it. When wi-fi charging will work in excess of the air, with no any will need for charger pads, then it will finally be a tech up grade well worth acquiring. But we’re not there yet.
Samsung’s promo movie finishes with a camera-similar shot of the incoming product. Given that smartphones are considerably more frequently used to snap pics these days vs time expended being used as an real telephone which is entirely as you’d expect. Phones ought to truly be renamed pocket cameras.
A person of the teaser slogans on the Samsung site — “bring light to the night” — also includes a close up shot of a camera lens, suggesting even more small light camera enhancements are incoming to the S7 line. This is also to be expected, presented that attempting to squeeze at any time superior general performance out of (somewhat) very small camera sensors has been an ongoing preoccupation of smartphone makers in modern decades.
The other Samsung S7 teaser slogans are a very little underwhelming, including the awkwardly worded “worry-much less discovery”, which appears to be like to be a reference to the aforementioned waterproofing element.
There’s also the unusually worded “experience privateness at its finest”, which indicates Samsung might be taking a leaf out of Apple’s general public professional-privateness stance. Which would be more appealing. Or it might be a ref to Samsung’s lengthy-standing Knox safety platform. We’ll locate out much more on Sunday when the enterprise does its official unboxing.
Judging by yesterday’s S7-similar leaks Samsung is not performing any sort of big redesign for its new flagships. So the unnamed handset proven in the video could just as plausibly be the S6 Edge as the S7 Edge, albeit the intention is clearly to showcase options incoming in the next generation models.
What never we see remaining flagged up in this latest promo? There’s no indicator of the slated strain-sensitive monitor. Nor an SD card slot, detachable battery or USB-C charger port. But the latter form of techie facts are not how any enterprise sells to the mass current market so which is also to be predicted. Even now, hardcore Android followers ought to likely metal on their own to be disappointed that Samsung might not have had a rethink on bringing consumer expandable memory back immediately after all.
And if Samsung is expending promo movie time flagging up drained old wi-fi charging vs highlighting more quickly charging via USB-C, perfectly, that more quickly charging rumor might not arrive to move both. Either way, it’s not lengthy to wait for official confirmation.
TC will be on the ground at Samsung’s push conference in Barcelona on Sunday evening to get arms on with the new package so continue to be tuned.
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Samsung Touts Health, Privacy Smarts For Incoming Galaxy S7 Flagships
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