Influencer marketing and advertising startup Captiv8 raises $2M

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Captiv8 announced today that it has elevated $two million in seed funding.

Created by the founders of cell advert trade Moblix, Captiv8 is a single of a amount of firms connecting entrepreneurs with influencers on social platforms like Instagram and Twitter.

Nevertheless, the startup claims it utilizes a technological innovation- and info-pushed technique, inspecting issues like geography and demographics to predict which influencers could make a massive effects for a specified brand name. In the funding release, Captiv8 co-founder Krishna Subramanian explained this as utilizing “predictive info to push reliable brand name engagement.”

Models utilizing Captiv8 involve Johnson&Johnson, Microsoft and Amazon. And Captiv8 claims it’s doing work with much more than a hundred twenty five,000 influencers, this kind of as Zach King, Casey Neistat (who’s coming to Disrupt!) and iJustine.

Investors in the seed round include Social Cash, United Expertise Agency, Subtraction Cash, Liquid2 Ventures, Social Begins, Lone Wolf and Jason Calacanis’ Launch Fund.

Featured Picture: Captiv8

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Influencer marketing and advertising startup Captiv8 raises $2M
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