Apple results in a standard assist channel on Twitter

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Apple has expanded its existence on Twitter, adding an English-language standard assist channel — identified as simply @AppleSupport — which it suggests will be tweeting out tips and tricks, as very well as providing to assist consumers with any Apple-related thoughts they may well have.

“We’re right here to supply tips, tricks and valuable facts when you need it most, and if you have a dilemma, very well — we’re right here to assist with that far too,” the @AppleSupport Twitter website reads.

While a mere three hours old at this level the account has presently amassed more than 35,000 followers, and fielded a swathe of thoughts from Twitter consumers — from queries about why calendar entries are disappearing to frayed MacBook cables to iCloud backup woes and a good deal more apart from (which include a couple of individuals trying their luck to ask about future item information, and having a well mannered ‘we don’t remark on long term products’ reaction from the support workers).

The very first suggestion the account tweeted was a ‘how to’ photograph guide for the Notes application, showing how to switch bathroom normal lists into lively test lists…

It is not the very first official Twitter assist channel that Apple has created, by any suggests. There was presently an Apple Audio Support Twitter account, for example, and the official App Retail outlet twitter account has been about due to the fact slide 2009. While the Beats by Dr Dre manufacturer has also had a Twitter assist account due to the fact 2012 — lengthy just before Apple obtained the firm.

But Apple building an overarching Twitter Support account aimed at fielding any/all Apple-related queries feels a bit more considerable than siloed support accounts for specific solutions. Could it be that Apple is expanding its general public-experiencing existence as it methods up its authorized combat with the FBI above encryption and iOS protection?

Or possibly it’s just trying to cover more consumer assist bases, presented that Twitter is a common outlet for folks to tweet grievances when their gizmos and gizmos go erroneous.

Apple places a great deal of emphasis on consumer assist as component of its high quality manufacturer positioning. So giving a further general public assist channel must further bolster the perception of potent immediately after-income services — even if there’s an component of it in some way seeming marginally out of character for Cupertino to so publicly engage with discussions of item complications in general public. But then we are now very well into the Tim Cook dinner Apple period which has been characterized as possessing a more open angle to publicity and organization information than the Apple of old.

Protected to say, Apple Support putting equally feet on Twitter is probably not a signal that Cupertino might be fascinated in shopping for Twitter — but, hey, we can dream…

We’ve achieved out to Apple to see if it has anything at all to say about its decision to embrace Twitter as a standard assist channel and will update this story with any reaction.

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Apple results in a standard assist channel on Twitter
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