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We’ve read comparatively small from Steve Chen considering that he joined Google Ventures after parting approaches with Chad Hurley, his co-founder at YouTube and a lot more a short while ago Avos. It turns out that alongside some commendable philanthropic jobs, he’s also been quietly performing on a new startup: Nom.com, a live, interactive online video group and application for foodies that provides a combine of professional cooks along with an open-finished system that will permit anyone direct, create and host “your individual food display.”
Co-launched by YouTube’s initial head of engineering Vijay Karunamurthy — who is having on the purpose of Nom’s CEO (with Chen as CTO) — Nom is launching publicly right now. But in the track record, in excess of the earlier many months, Nom has been quietly building up a network of contributors.
“Collaboration is key for us at Nom,” said Karunamurthy in a statement. “We labored with an extraordinary group of cooks, makers, and creators to establish the web page and application they would want to reach an audience live.” Names associated from launch include Corey Lee (who is also an investor a lot more on that down below), and Master Sommelier Yoon Ha of Benu in San Francisco, Pastry Chef Joanne Chang, Tim Hollingsworth of Otium in downtown Los Angeles, Hubert Keller in Las Vegas, and Michael Tusk of Quince in San Francisco. You can locate these and other creators in Nom’s Channels website page, in which folks publish a combine of stills and films.
And in truth, Nom has been increasing funds. Again in September, Nom Labs, as the parent organization is called, filed a Type D with the SEC, and right now it confirmed to us that it is lifted a Series A of $4.7 million.
In addition to Cheryl Cheng of Blue Run Ventures, who is named on the SEC submitting, the investor checklist is full of other big names, together with Google Ventures’ controlling partner David Krane (but not GV itself), WI Harper Group, Khosla Ventures, SV Angel, PSY (of Gangnam Style megafame), actor Jared Leto, three-Star Michelin chef Corey Lee and American restaurateur Ming Tsai.
Nom is based all over a confluence of a few of the even larger tendencies in online media right now. The initial of these is a finding out from Chen’s initial massive startup and traffic magnet, YouTube. Now owned by Google, the online video network primarily based its business all over user-produced content from day just one, but in a lot more current decades just one of the large mainstays of that content has been higher-wattage YouTube stars, who have captivated tremendous audiences all over series of films that are typically of a humorous but also factual and how-to mother nature. Add to that the new emphasis on live broadcasting, not just on YouTube but also big social networks like Twitter, Fb and Snapchat.
(For a organization like Google that has struggled to establish a ton of traction in social media, YouTube is not only common fodder on other social networks, but the conversations between viewers and creators on all those online video webpages are the closest thing to social that Google has likely for it.)
In preserving with that how-to aspect, Nom claims to give viewers an opportunity to “learn from their beloved cooks, brewmasters, grillmasters, baristas or bloggers, and interact straight with them as they stream live.”
The second trend is in regards to the subject matter. If electronic media right now is all about illustrations or photos, and specifically online video, food has been just one of the common mainstays in that vertical. It’s telling that just one of the most common new launches from Buzzfeed has been its Fb-only Delicious series of shorter how-to cooking films, commanding hundreds of thousands of sights and that just one of the early and even now most common use circumstances for Instagram is for having images of food.
“Nom is a spot for food fans,” said Chen in a statement. “If you’ve at any time snapped a image of your meal, Nom is for you. If you have a food blog and want to connect with a even larger audience, Nom is for you. If a cafe kitchen is your business office, Nom is for you.”
In addition to tapping into present tendencies, Nom is also looking to elevate the bar on what it is that you can do in online video development for user-produced content, and in specific live UGC. There is an interface that lets creators add and combine films, shots and GIFs in their live broadcast a two-way conversation device by way of a nodelay 2way chat and the ability to use multiple cameras if you are so technically inclined, handy to toggle between face photographs and shut-ups of the food.
Together with Krane’s investment decision, Google Ventures confirmed to us that Chen will be remaining on in a purpose as an advisor at GV. When Chen initially joined the investor group in 2014, he advised us that part of the explanation was to faucet youthful founders’ minds — basically steeping himself in new startup thinking to feed into Nom, so to discuss.
“Chad and I have usually been on the within of just one organization, so the opportunity to start out from larger up throughout multiple industries and discuss to the folks at the forefront of the future… which is some thing that is interesting and alluring to me…It’s a incredibly various time from when we started YouTube, in advance of the Apple iphone and the cloud ended up so in perform.”
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Nom.com, a foodie-concentrated live online video network from YouTube’s Steve Chen, launches with $4.7M
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